IN THE MORNING
A Hollywood Africans Film
WATCH ON DEMAND
Set in Brooklyn, In The Morning is a feature ﬁlm about love and its inevitable change/decline. It charts the emotional anatomy of the lives, loves, inﬁdelities, and enduring friendships of a group of inter-connected New Yorkers over the course of one day.
A searing journey through the lives of nine smart, ﬁercely articulate New Yorkers. Friends: Harper, Ravi, Fez, Bly and Amara gather to bid farewell to one of their own moving abroad, and debate the compromise and
loss of their youthful ideals regarding marriage, fidelity, life and love. Two lovers: Malik and Cadence, meet to ceremoniously end a whirlwind romance that has collapsed under the weight of fears, obligations and regrets. A couple: Zuri and Leal, sift through the remains of their broken relationship as they try to make a life altering decision. They begin to come to terms with their disintegrated trust, and the possibility of renewal. For everyone, life will be indelibly altered in the morning.
THE CAST & FILMMAKERS
What They’re Saying About In The Morning
OUR KICKSTARTER STORY
IN THE MORNING is a truly independent film that would not exist without the support of our community. This film
was funded through two successful kickstarter campaigns alongside additional grass roots fundraising
and filmmaker Nefertite Nguvu’s personal savings.
“I was in a holding pattern waiting for funding and for someone to give me the green light for quite some time until I decided to go to my own community for funding. I launched the first kickstarter campaign, dipped into my own savings, credit cards, and had some other investors that came on board as well. It was truly a labor of love. People believed in the project and pitched in to make it happen.
After principal photography, it took two years in post-production to gather the resources in order to complete IN THE MORNING. I knew that it would not be easy, as our film doesn’t fit within the narrow lens in which most films about Black lives are viewed, but I refused to give up. Given our current socio-political climate, I know that expanding our narrative and telling our stories matters tremendously.
The challenges in the dominant landscape of traditional film distribution are staggering, from the financial inequities, to the deeply segregated, exclusionary practices that determine whose voice gets to be heard. Unsatisfied with the offers before me, I began to research emerging distribution platforms to find the best way to connect IN THE MORNING with its audience. I decided once again to side step the gatekeepers, and return to my community for the green light, launching a second Kickstarter campaign to support the costs of an independent distribution model.
Our Kickstarter campaigns were about leveling the playing field, creating access, demystifying the process; also empowering myself and other filmmakers like me, by demonstrating what is possible with community. More than anything else, I want us to see ourselves.” ~ Nefertite Nguvu
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